Case Study: Launching Kuha, a QR Event Photo Platform
How Sage Stone built the operations, content, and growth systems behind Kuha, a QR event photo sharing app in the Philippines. Guests scan a QR code at the event and every photo lands in one shared gallery. We handled everything around the product: strategy, content, AI publishing, search, and sales.
- Client
Kuha, a Philippine event-tech startup- Market
- Philippines, consumer events
- Scope
- Go-to-market · Content operations · AI workflows · SEO & growth · Sales enablement
The Challenge
Kuha needed to launch a new consumer app in a price-sensitive market, without a marketing team, while competing for attention with global photo-sharing brands that have far larger budgets.
The product worked. What was missing was the layer around it: a clear position for Filipino events, pricing people would say yes to, a steady stream of content, a way to be found in search, and materials the founders could use to sell. All of it had to run on a small team's time.
What We Did
Five workstreams, each designed to keep running after handover.
Go-to-market strategy
We tested market viability before building anything else, then shaped the offer around how Filipinos actually celebrate.
- Market viability and competitor review against global photo-sharing brands
- Positioning for Filipino events: weddings, debuts, christenings, reunions
- Peso pricing tiers built for a price-sensitive market
Content operations
We built a content engine a founder-led team could run without a marketing hire.
- 12-week social calendar with roughly 80 planned posts
- Branded asset library for consistent visuals across channels
- Reusable reel and carousel templates
AI-assisted workflows
We connected the content pipeline to AI so publishing takes minutes, not an afternoon.
- Custom MCP (Model Context Protocol) server for the Kuha blog
- Blog posts drafted, reviewed, and published through AI assistants
- Writing guidelines encoded so drafts stay on-brand
SEO & growth
We laid the search foundation so Kuha can be found when people plan their events.
- Technical SEO audit with a prioritized fix list
- Keyword strategy for Filipino event and photo-sharing searches
- Backlink plan targeting event suppliers and local publications
Sales enablement
We gave the team the materials to sell directly to couples, hosts, and event suppliers.
- Supplier one-pager for coordinators, venues, and photographers
- DM outreach sequences for social selling
- Landing page copy focused on conversion
Results
Kuha's results to date, as of September 2026.
500+
Events powered by Kuha
50,000+
Guest photos collected
100%
Refund-free: not a single refund requested
0
Apps or accounts guests need to share photos
What Kuha hosts say
“Kuha made collecting our wedding photos so easy. Our guests just scanned the QR code and uploaded their photos—no app, no account, no complicated instructions. We ended up with so many candid moments we would have otherwise missed.”
Wedding Host
Kuha customer
“The live slideshow was such a fun addition to our event. Seeing everyone's photos appear throughout the celebration made the experience more interactive, and our guests really enjoyed it.”
Wedding Host
Kuha customer
“Ang dali gamitin ng Kuha! We just shared the QR code and our guests started uploading right away. Hindi na namin kailangan mangulit after the event para makahingi ng pictures. Everything was already there.”
Event Host
Kuha customer
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